Online channels provide museums unprecedented opportunities to reach and engage with new, diverse audiences. In this case study, discover how the Smithsonian National Museum of African American History and Culture leveraged Facebook's list building product technology for an online lead generation campaign to find new audiences and obtain over 7,000 new email sign-ups in one month.
Look at your marketing plan with a fresh eye around key objectives. Consider the number of new patrons you want to attract. How many more packages or memberships vs. individual tickets do you want to sell? What type of messaging will you leverage? How will you budget for media campaigns and how will you continue to align those budget allocations with your patrons’ media consumption and multi-device behavior? Download this helpful guide.
In this downloadable case study, we examine how MogoARTs helped California Musical Theatre (along with other Arts organizations such as Stratford Festival, 5th Avenue Theatre, and Philadelphia Orchestra) purchase ad inventory in Private Marketplaces to increase results and reduce costs.
This downloadable case study overviews how Ringling Bros. and Barnum & Bailey® Circus uses cross-device measurement from DoubleClick by Google to boost conversions and ROI. The goals were to measure mobile walk-up sales for the shows, understand the customer journey across devices, and improve mobile ad spending and conversions. See the video HERE.
What factors should you consider and weigh when developing implementing, and optimizing a digital arts marketing plan? What are other arts orgs doing? This article gives arts marketers key considerations for the development and measurement of their arts marketing programs. Learn how arts organizations like the Stratford Festival, SFJAZZ, California Musical Theatre, and others are using digital marketing to drive the long-term success of their arts marketing programs.
Get the information you need to make a smart decision about your next digital marketing partner! Learn the types of technology platforms avalable for digital marketing, how digital marketing partners calculate revenue and ROI, how you can use offline customer data in online advertising, and what types of client resources can help your campaigns succeed