We attend industry events for arts marketers to continually engage with our partners and the communities in which they serve.
Learn when we’ll be on the road or hosting our own event. We'd love to meet you and talk about advanced digital marketing for the arts.
INTIX 39TH Annual Conference & Exhibition
January 23-25, 2018 - Baltimore, MD
Session: Update Your Digital Playbook! Top Strategies for Engaging Audiences Online
Session Date: January 25, 2018
Session Time: 10:30 AM - 12:00 PM
Session Description: Build it and they will come! Well, not necessarily. As audiences consume more of their media digitally, marketers are faced with the challenge of reaching audiences in a fragmented space. In this session, you’ll learn the most effective ways to target audiences across social, mobile, display, video and search. Panelists will provide actionable recommendations for reaching new, existing, and lapsed customers, all with measurable results. Case studies will reveal what types of strategies and tactics work to build audiences and how organizations are sharing and cross-targeting their digital audiences online.
Speakers: Doug Mowbray, CEO of MogoARTS Marketing, Amanda Deely, Partnerships Director at MogoARTS Marketing, Rika Dixon White, Director of Marketing & Guest Experience at The Smith Performing Arts Center, Univ. of Maryland
2017 Past Events:
Session: Intro to Digital Strategy - Leveraging Advanced Digital Strategies to Acquire New Audiences
Session Date: August 16, 2017
Session Time: 3:15 PM - 4:30 PM
Session Description: As patrons consume more of their media online, arts marketing and development professionals have new advanced ways to reach patrons at every stage of the consideration cycle, including new audience acquisition. This session will provide updates on today’s digital media consumption, trends, along with arts industry benchmarks on digital campaign interaction. We’ll focus on successful strategies and tactics specific to targeting qualified new audiences for both ticket sales and membership, with case studies from 5th Avenue Theatre, The Smithsonian National Museum of African American History and Culture and The Philadelphia Orchestra.
Moderator: Julie Begley, MogoARTS Marketing
Panelists: Lisa Bullard, The Philadelphia Orchestra and Chris Marcacci, 5th Avenue Theatre
Association of Science and Technology Centers
October 21-24, 2017 - San Jose, CA
National Arts Marketing Project Conference
November 10-13, 2017 - Memphis, TN
League Of American Orchestras' 72nd National Conference: Detroit Rising / Transformation in American Orchestras
June 6-8, 2017 - Detroit, MI
Theatre Communications Group (TCG) National Conference
June 8-10, 2017 - Portland, OR
American Alliance of Museums Annual Meeting & Museum Expo 2017
May 7-10, 2017 - St. Louis, MO
National Alliance of Musical Theatre (NAMT) Conference
March 29- April 1, 2017 - Los Angeles, California